Cannes Lions
MERCEDES-BENZ SNOW PLOUGHS
SCHOLZ & FRIENDS, Berlin / DAIMLEY CHRYSLER / 2006
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Execution
In our ad the arching page looks like a real three dimensional snowbank – and the two dimensional Mercedes-Benz is ploughing it away.
Outcome
About 250 possible customers contacted Mercedes-Benz and asked for information about their ploughs – which is a lot in the plough business.
Similar Campaigns
12 items
