The campaign achieved it’s objectives in reaching a high percentage of the target audience (and gaining an above average response rate) without disrupting sales or running out of stock of existing M-Class. It was also delivered within budget, despite including a multi-location photo shoot and complex production process.We managed to re-contact 25% of the target audience. From this 25%, we got a 16% response rate for requests to test drive, 4.5% for an extended test drive, and 4.5% requesting a brochure.