Mercedes have always been at the cutting edge of automotive technology. The brief for Pro-safe was to drive home that Mercedes still go further than anyone else in using that technology to provide the ultimate passenger protection. We wanted to bring this to life without getting bogged down in the more technical aspects.

The Anatomy of Pro-safe compares the features of the Pro-Safe system to the human body’s advanced self-defence mechanisms by means of CGI interactivity telling the story of a crash stage by stage, and examines how the Pro-Safe system, and your body, reacts at any given moment.