In order to support the six journeys website, which presented the varied experiences of driving the vehicles from six different authors, online advertising was required to hook consumers in. One of the key product truths was that this vehicle featured 6 seats in 3 rows, which meant every passenger had incredible individual space and their own window seat. We identified that the best way to drive people into engaging with the authors’ stories was to first inspire them with this unique product feature and then let the deeper story on the website enrich their experience of the vehicle and encourage test drives.