Cannes Lions
LUKAS LINDEMANN ROSINSKI, Hamburg / DAIMLER / 2011
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Description
Mercedes-Benz recycles over 75% of their used vans. We promoted this by conveying the following simple message: "recycling always leads to a happy ending".
This was done by demonstrating how the words of a short narrative, when rearranged, or "recycled", can result in a new narrative of completely different meaning.
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