Cannes Lions
JUNG von MATT, Hamburg / DAIMLER / 2012
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The new SL is even more dynamic than its predecessor, especially through its weight reduction of 125kg. Again, the model marks the top of the luxury roadsters. We communicate this in a surprising TV commercial with ex-tennis-pro Boris Becker, who annoys the driver of the SL to the maximum whilst demonstrating a good sense of humor.
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