Cannes Lions

MERCEDES-BENZ SL

JUNG von MATT, Hamburg / DAIMLER / 2012

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The new SL is even more dynamic than its predecessor, especially through its weight reduction of 125kg. Again, the model marks the top of the luxury roadsters. We communicate this in a surprising TV commercial with ex-tennis-pro Boris Becker, who annoys the driver of the SL to the maximum whilst demonstrating a good sense of humor.

Similar Campaigns

12 items

City Peeps

BBDO, Berlin

City Peeps

2019, DAIMLER

(opens in a new tab)