In mass media, branded content and entertainment is generally strongly restricted in Germany. This is why we came up with a unique entertainment idea that’s independent from classic communication channels.

We wanted people to experience the unique acceleration of the electric Smart for themselves. Our solution: a game where you constantly need to accelerate from rest. Smart EBALL is played like PONG. The difference: our game is played by driving the car quickly back and forth. In other words: the cars turn into the controllers. The effect: by doing a simple redesign of a popular video game, each driver can experience for themselves the surprising acceleration and driving enjoyment.

520,000 spectators watched 3,000 eball games within 10 days at the IAA Frankfurt, the biggest motor show in the world. 11,000 people registered at our smart eball stand to receive further information. Countless visitors uploaded posts and videos. Blogs from all over the world took up the subject. Smart eball is being discussed on TV and in the press. A test-drive event spreads our message: the smart fortwo electric drive is not only a sensible car, it’s also loaded with fun.