'The Catch' is the name of the road movie in which Mercedes-Benz present their new car. On the website, the user can stop the film at certain spots (ten to zero) in order to learn more about the SLK. Every spot represents a highlight of the SLK.BRIEF: Production of the introductory campaign for the Internet with the following requirements:(1) Innovative, Dynamic, and Emotional Realisation.(2) Integration of the product film 'The Catch'.(3) Integration of the countdown as guiding idea of the classic communication.