We had to create a catalogue for the new Mercedes-Benz SLR McLaren Stirling Moss. A car priced at 750,000 euro, limited to 75 units. Based on the legendary SLR 300 and its most prestigious driver: Sir Stirling Moss.

We brought the most fascinating story about Stirling Moss to life again: the Roller Map. Key to his 1955 Mille Miglia victory with his SLR 300. A handmade aluminium box containing the first ever pacenotes helping him through the course in a record time, still unbeaten today. We created 75 hand crafted and numbered reproductions of the Roller Map and turned it into a high quality catalogue. A map with stations like: history, fascination, technology and design. The photo concept: we show the car in the drivers' garages and the drivers in the same 'race face look' of Stirling Moss.

The 75 customers did not receive a traditional catalogue for their car, but a collector’s item. So the effectiveness was not measured in selling more cars, but in 75 very important and influential customers made very happy.