To show that it is on hand to make light work of hard tasks, we developed the first ever font to be generated from real gear change manoeuvres: Shiftography. To generate the font, we tracked the gear change manoeuvres during a courier driver’s night shift. A complete alphabet was created from the various gear changes.

Shiftography was used to create eye-catching print and outdoor adverts which depict the extreme everyday working lives of the people in our target group. In addition, people were also able to download the Shiftography font free of charge.

Through the new and unseen design the Shiftography was discussed worldwide on the internet and several press articles reported about it. The font was downloaded 380 times.