Cannes Lions

PIRELLI TYRES

FILMMASTER, Milan / PIRELLI / 2011

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Overview

Description

The movie shows several car rides which are constantly displayed in a low framing. It’s Pirelli point of view, which drives us through its great history of performances.

Initially, we see an ancient footage, showing the very first Pirelli tyre moving on a 1907 road. Then, we pass through different settings and time periods: in every scene we see a different kind of Pirelli tyre performing in an epic context.The final scene shows us a Formula 1 car roaring on a race track thanks to a Pirelli P Zero tyre, embodying the last act of this great adventure.

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