Cannes Lions

MERCEDES MAGAZINE

PROXIMITY, Lisbon / MERCEDES BENZ / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

All interested Mercedes customers, may receive their Mercedes Magazine via e-mail prior to receiving it by standard post. In order to demonstrate the advantages of this novelty, the April edition of the magazine was sent in an envelope identical to that of the email. The mail contained a pre-franked envelope to be returned with the required data.

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