Nu Design is an easy to use and ground-breaking platform built to empower designers, storytellers and problem solvers. By combining the worlds of physical production and VFX in one VR space, directors, production heads, and producers can rapidly iterate in an expressive, precise and intuitive environment.

The backbone of Nu Design is Nurulize’s core technology, Atom View©. Built from the ground up for Virtual Reality, Atom View allowed The Artery to rapidly ingest VFX assets into Nu Design using Deep EXR renders from the CAD model of the car.

Nu Design’s ability to ingest and display the highest quality volumetric data stems from its integration with Atom View. Unlike traditional virtual reality applications which display polygons, Nu Design and Atom View are able to display raw point cloud, achieving levels of detail and fidelity not possible using only polygons. Nu Design and Atom View work with a variety of volumetric data sources (both static or animated), including 360° LIDAR, offline renders (i.e. V-Ray and Renderman), lightfield, structure from motion, structured light and flash LIDAR. Nu Design and Atom View are currently in beta. Additional information is available at nurulize.com for more info.

Nurulize’s long-term goal is to release and license Nu Design and Atom View to the public. Because Atom View also has a plug-in inside of the Unreal 4 game engine, anyone creating content using Unreal will be able to easily integrate Atom View into their projects. Nurulize also plans to develop Atom View for Unity as well in the near future.

Nu Design and Atom View integrate seamlessly with existing VFX pipelines and 3D scanning pipelines, paving the way for mass adoption amongst content creators who are creating both Virtual Reality content and traditional 2D content.

Nurulize has collaborated with and worked for many companies, including BWM, Audi, Oculus, RSA Films, and Nikon. Nurulize has also been recognized for its achievements, winning Nividia’s Grand Prize at GTC’s VR Content Showcase and invited to showcase at Store No 8’s Innov8 V-Commerce Gala.