Cannes Lions

#MeriBetiStrong Daughter's Day

OGILVY INDIA, Mumbai / UNILEVER / 2020

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The most intimate moment between a mother and her young daughter is that of the mother tying her daughter's braid. We see mothers from all backgrounds in India tying their daughters' braids and giving them a life lesson that's simple and yet immensely inspiring: grow up to become stronger than me. In various ways, in the form of a hope, a prayer, a wish, a promise, each mother asks her daughter to become stronger than she is, to do things that she herself couldn't do, to don't do things that she herself had to.

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