Don’t hide your haircare.

Our brief from Meridian was to capitalize on the rush of their growing, more diverse audience, and give them a strong narrative to drive all creative communication.

This meant creating brand materials and guidelines, as well as assisting them with product, web, and package design—all centered around our bespoke typeface.

Buzzcut, bush, or barely there...

We worked with type foundry AllCaps to craft a versatile typeface expressing three distinct cuts—or grooming preferences: ‘Bare’, ‘Buzz’, and ‘Bush’.

When each cut is used in-line, the typeface speaks to the growth process, emphasizing the full spectrum of self-expression.

When set in motion, the typeface grows or shaves off its follicle add-ons, expressing the fluid nature of wherever and however you'd like your hair. Anywhere.