Cannes Lions
BWM DENTSU, Sydney / BUILDCORP NATIONAL RUGBY CHAMPIONSHIPS (BNRC) / 2017
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Description
The advert begins as a typical annoying spot about a weekend “family” event. In this case, “Mermaids on Ice, an ice skating event. The 4th wall is then broken and addresses dads directly, calling out the drudgery of said activity and encouraging dad to spend time with his family at the BNRC instead. Which is fun for the whole family, including him.
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