The decoration refers to fantasy, approaching the burlesque, a space where women can give vent to their desires and incorporate the allure of lingerie. Therefore, we created a point of purchase which followed this style, being more than a piece of disclosure: being a piece of decoration.

The work is inspired by the fantasy of the irresistible woman. And nothing is more irresistible than a mermaid, only one piece of Nonsanta’s lingerie. It was created as an illustration in the style of a painting, with a different format, and it was exposed within a picture frame. Thus, the advertising message divulged the client and at the same time merged with the environment.

The poster helped Nonsanta to differentiate itself as a store of sophisticated lingerie and erotic products, since a major concern is that the customer would confuse it with a regular sex shop. The art in the store helps differentiate and position space.