Cannes Lions
VISUAL LAB, Daejeon Metropolitan City / WILDLIFE MANAGEMENT ASSOCIATION, CATCHME-IFYOUCAN / 2016
Overview
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Credits
Description
From Christmas to the beginning of the new year (the coldest time of the year), let’s deliver Christmas presents to the stray cats and people who would be affected by these serious accidents. We developed a campaign in which we make houses for the stray cats so they can stay out of the cold and danger, and everyone can participate by sharing it on social media. We will grow awareness of this problem and draw out people’s efforts concerning abandoned animals.
Execution
We developed a campaign in which we make houses for the stray cats so they can stay out of the cold and danger, and everyone can participate by sharing it on social media. We will grow awareness of this problem and draw out people’s efforts concerning abandoned animals.
Outcome
This campaign has reached out to 300,000 people, and about 3,000 people have actually participated. People set up these boxes in various places, such as university campuses, public institutions, apartments, and certain locations on the streets, and according to a survey, the fondness of and interest in stray cats have increased by 20%, while accidents in accident-prone areas have decreased by 40%. Both people and animals were able to spend a safe winter due to our consideration of animals.
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