The core idea is to introduce this brand new technology to mass consumers via genuine diabetes sufferers. Through their own words and their own perspectives, we introduce the technology in an authentic way that showcased how the system helped each of them manage their diabetes and positively transformed their lives.

In this execution a teacher Adrian shares his experience of living with diabetes and Freestyle Libre on ‘ A' level results day.

The pre-launch documentaries helped generate many pre-orders. With the TV launch, the blogger reviews, Facebook groups, Twitter chatter and Instagram hashtags attracted thousands of interested users, with many happily and proudly showing off their Freestyle Libre device.