Cannes Lions
PARTY, Tokyo / LUMINE CO. / 2021
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We rearranged the classic hymn "Hail, Holy Queen" into a 2020 version. This song also appears in "Sister Act" ("1992"), a film that is widely popular in Japan. The lyrics praising the Virgin Mary are changed to lyrics that praise every person who has made it through the turbulent 2020. The hands clapping motif and sound that serve as key elements throughout the campaign are also featured in this updated song.
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