Cannes Lions
WUNDERMAN, Madrid / FORD / 2005
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The competition in the automobile sector is almost like a territory without any law, in which one has to be the fastest. And the Ford Mondeo Titanium is, but how can we prove it? How can we show its benefits?
Telling, instead, of how fast the car goes, its speeding capabilities, the time the Ford Mondeo Titanium takes to go from wet to dry. Because the new Ford Mondeo Titanium is capable of doing it in 8.9 seconds and the interactive material developed shows it. Do you want to try?
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