Cannes Lions
EMFORCE, Seoul / MERITZ INSURANCE CO., LTD. / 2013
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We created a microsite so that we can communicate continuously with ‘Merrydolls’ even when we don’t air our commercials. Our microsite provides various contents and promotes our events.
The ‘Merrydoll Factory’ in our microsite was produced for the purpose of collecting people’s worries to convert them into happiness. With “Anxiety Shooting Campaign”, people can post their own stories of anxieties, some of which we select and settle on behalf of them. Besides, we have arranged a diversity of contents such as flash games, webtoons, educational quizzes, and picture-taking based on the Merrydoll characters.
Similar Campaigns
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