We built an 8 meter long Solo message in a bottle, filled it with a letter and a case of Solo, dropped it into the sea and left it to the ocean currents to decide who gets to taste Norway's national soft drink. The bottle is an exploring digital installation that creates a unique part of the campaigns web content. It is equipped with GPS for tracking and weather data, a custom made 360 degrees camera and hardware/ software that enables people to follow the journey, see the photos and guess where in the world it will end up.

We built an 8 meter long Solo message in a bottle, filled it with a letter and a case of Solo, dropped it into the ocean so the currents can decide who gets to taste. The bottle creates unique web content. It is equipped with GPS for tracking and weather data, a custom made 360 degrees camera and hardware/ software so people can and follow the journey, see the photos and guess where in the world it will end up, possibly winning a lifetime supply of Solo. Facebook is the projects HQ, while Twitter is more of a captains’ log.

Solo has increased sales since launching Soon to be world famous and is now the market leader in category Orange Soft drinks ahead of Fanta. Target group ( 15-19) preference is now 63% - up from 59%. Share of marked is up 1,1% of of the soft drink marked since the launch of this campaign. (TNS Gallup)

So far, Facebook fans are up 367%, Twitter 2286% and 150.000 people have visited solo.no, with 718.832 page views. 15.000 places have been pinned on the world map. There have been visits from more than 2.000 cities around the world.