An international campaign for a soda only sold in Norway:Solo is a small Norwegian soft drink brand fighting big global competitors. With limited budgets, Solo needed to regain relevance among young people (15-22 years).

We simply brought the campaign to the homeland of soda, USA, and gained lots of attention. The campaign was an extremely integrated campaign. With billboards, TVCs, sampling events, PR, banners and web sites, social media, VIP parties, celebrity endorsements, etc..The strategy was based on the insight that Norwegian youth, coming from a small country loves it when someone or something Norwegian gets the attention of the world. So we invited the target group to help us in the ambition to make Solo world famous, and even let them in on the claim to fame.

The first part of the campaign drove over 300,000 unique visitors to solo.no, where 15,000 people made their own digital billboards to support Solo's sampling in LA. The story got massive coverage in all major newspapers, radio channels and tv stations in Norway.In part two, Norwegians suggested friends, family members and strangers in other countries who they thought should get a chance to taste Solo, and in the end, Solo was shipped to people in more than 130 countries all over the world. In return we got amazing pictures of people tasting the Norwegian national soft drink for the first time.

With a limited media budget the campaign generated 300,000 visits to Solo.no. 18,000 digital boards for LA were created and shared and 13,500 were engaged in finding Solo Ambassadors across the world. We sent Solo to 113 different countries and received 76 great photos from different Solo ambassadors in return.The campaign reached 80% awareness in the core target group, and left 46% of them with a more positive impression of Solo. Purchase consideration rose from 54 to 67% since the year before, and 'favourite brand' rose from 9 to 14%. Sales increased by 7.4% with no new product launches.