In childhood, girls are proud of themselves and are able to get everything they want. But that incredible self-esteem, over time, commitments and responsibilities, is disappearing.

According to studies, women around 30 feel that they have to make the most important decisions of their lives and if they do not reach the expected expectations, the insecurities begin to appear.

Pavofrío wants to return to support the woman, when she needs it most, through a message that no coaching could overcome. A message sent by herself when she was between 8 and 10 years. A message full of sincerity, strength and vitality.

How are we going to do it?

Through an App "message to the future". An application that realizes the future and will allow girls to send themselves a video message for 20 years. The mother of each child will be the accomplice that will help make it come true by recording this message and in turn reminding her that she also had that vitality.

The application will be available for IOS and Android. In addition we will have a site that will support the campaign: www.mensajealfuturo.com

It´s impossible to know what format they´ll be in by then, but no matter how, we´re committed to delivering them to the woman that she will become.

- 8.618.917 views.

- Positive Sentiment 98% (ojo el positivo es 72% + 26% neutro)

- 36.918 visits to the web

- 4.825 APP downloads

- 509 uploaded videos

- We increase Digital Brand awareness + 138%.

- We get 128% of the campaign target (women 30-45 years old): a desired audience for all brands.

- Earn media +300.000€