Cannes Lions
McCANN ERICKSON, Madrid / CAMPOFRIO FOOD GROUP / 2010
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A family buys a robot called T-MOT. They all receive the robot enthusiastically, except the father, who feels that this acquisition was thoroughly unnecessary. The robot puts all its charms and virtues into play in order to become another member of the family, to the extent that the father feels more and more excluded in his roles. Until one day, he decides to avenge himself, using a few slices of Campofrio ham. T-MOT’s devastation at not being able to enjoy them short-circuits all its systems. THERE IS ANOTHER LIFE WITHOUT FINISSIMAS, BUT IT’S NO LIFE.
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