Cannes Lions
ELECTRIC THEATRE COLLECTIVE, London / META / 2022
Overview
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Credits
Execution
A blend of puppetry, CG and AI-generated flora and fauna were used to create a 3D reality. Each puppet was carefully designed by the creature creator for 'Where the Wild Things Are', then brought to life using a combination of green screen, classic puppetry and procedurally generated CG and AI technology. We developed a unique AI workflow that drew on Rousseau's original paintings as source information for machine learning. The result? Live-action puppets treated with AI to render them in the style of Rousseau. A Python script generated source material for the AI aggregate and learned what Henri Rousseau’s painting style looked like. As the AI gathered more source material, it was able to take footage and graft Rousseau’s painterly style onto it. We told the computer to “make like Rousseau”, and the AI translated and rendered the footage to create a recognizably Rosseau result across plants, puppets and vegetation.
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