Cannes Lions

METALLIC POSTER

DENTSU, Tokyo / AMADA / 2016

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Overview

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Credits

OVERVIEW

Description

Our idea was to create a metallic poster using AMADA’s metal processing machine.

Through this poster, we aimed to express the company’s high-level technology and diversity of its productive output.

Execution

The poster was designed using AMADA’s advanced technologies of laser-cutting and punching on a stainless metal sheet. In it, the products of AMADA were designed as pictograms. More than 300 pictograms were used to express the relation between the metal processing technology of AMADA and the society.

Outcome

1. AMADA’s metal processing technology previously unknown to consumers was well portrayed.

2. Products AMADA has been introducing to the world were conveyed in details though pictograms.

3. The metallic poster unified the brand image which was not united previously.

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