Our designs needed to represent the duality of live and theatrical performances, and also build appeal for both Metallica fans and the general audience.

We photographed Dane and combined the graphics of his bandana with that of Metallica performing to represent the duality of live and theatrical performance in the film.

Both posters feature a graphic from the film - an iteration of the band logo's iconic "M." We used this as a graffiti element, striking through the word "Never" to create a visual shorthand for the movie's title.