Our packaging needed to promote this unique music experience for Metallica fans.

Designs featured a graphic iteration of the band logo's iconic "M." We used this as a graffiti element, striking through "Never" to create a visual shorthand for the movie's title.

The CD packaging includes graphic references to all of Metallica's previous album designs as hidden details.

We included a stencil in the soundtrack packaging to encourage co-creation and built a Tumblr site for fans to upload their own images.