Cannes Lions
H , Paris / CITROEN / 2013
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At the end of 2012, on December 21st, the Mayans predicted that a meteorite was supposed to destroy the Earth. In this ad we can see a meteorite flying towards the Earth. Suddenly, the meteorite is stalling like a car. We can hear the meteorite trying to start again, like a car engine. A caption appears on screen reading ''Finally we can only rely on Citroën Select''
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