Cannes Lions
BASSAT OGILVY, Barcelona / BARCELONA METROPOLITAN TRANSPORTS / 2010
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Real images from various films were used in these spots, in this case 'Gone With the Wind'. The end of the films were changed to announce the First Short Film Festival in the underground.Furthermore, the television channel programming grid was used to broadcast these spots. In this manner, rather than the channel starting by broadcasting the film, it would start with the spot. By using real images, the viewer would think that the film had started and would then be unexpectedly surprised.
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