In order to broadcast these spots, the television channel programming grid was used. In this manner, rather than starting the film broadcast by the channel, the spot started. By using real images granted by Warner Bros, the viewer thought that the film had begun and was unexpectedly taken by surprise: the First International Short Film Festival in the underground.

Visits to the website: 14,876 for an average length of 6 minutes.Participation: 152 Registered shorts filmsVisitors: 8,500 visitors to the showings.The festival helped promote the TMB brand among its users: rejuvenating the brand while bolstering its links with culture and with the younger generation. Moreover, the festival being launched with this action it also became highly notorious among users: over 98% remembered and identified with the festival.