Cannes Lions
SAATCHI & SAATCHI, Cape Town / METROPOLITAN LIFE / 2003
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The challenge was to cut through the clutter of financial services advertising and find more personal and direct forms of communication. Media couldn't find any, so they invented one: the ubiquitous salt sachet. Found just about everywhere - restaurants, cafes, cafeterias, takeways, airlines - and used by just about everyone. It's a media idea that incorporates an obvious financial message in itself.
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