Cannes Lions
JUNG von MATT/LIMMAT, Zurich / TRES KILOS / 2003
Overview
Entries
Credits
Description
The food at Tres Kilos is so hot that guests regularly break out into a sweat over dinner. This is where the Tres Kilos sweatband comes in useful: together with the knife, fork and serviette, it is a basic part of every table setting.
Outcome
Guests who loved the idea and were only too happy to use the sweatband set.(No concrete response figures because guests found the sweatband set on the spot and there was no need to return anything).
Similar Campaigns
8 items