2014 marks 50 years of Guitar Center helping artists make music. Guitar Center seeks to inspire new musicians with this new brand marketing campaign featuring Questlove and introduces the new tagline "All we sell is the greatest feeling on Earth".

Questlove, who is the band leader for Jimmy Fallon, and Time's "Coolest Person of 2013," has an appeal that crosses generations.

Guitar Center remains dedicated to developing a comprehensive scope of original content programming covering broadcast and the web, empowering artists of all types - from the unsigned and the independent to the legendary and established.

In a space dominated by brand and artist alignment, it's unique to have a retailer partner with an artist to encourage participation in an experience rather than purely purchasing a product and Guitar Center doesn't just sell instruments; they sell the greatest feeling on Earth.

Guitar Center faces incredibly stiff competition because they are targeting the unwired consumer as opposed to the virtual, "you-can-have-it-now" world of instant digital entertainment. Learning an instrument takes time.

This tier-one brand campaign is aimed directly at selling instruments by selling the experience using the tagline is "All we sell is the Greatest Feeling on Earth."