Cannes Lions
SAATCHI & SAATCHI, Milan / RENAULT / 2004
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"With Martin Scorsese's own 'Goodfellas', 'Analyze This' and 'The Sopranos', the Italian-American mafia goodfellas, have provided inspiration. For the new Mègane Grandtour, Saatchi & Saatchi therefore refers to a special family - 'The Family', which is as strong as the identity if those Goodfellas which can be found in Brooklyn or New Jersey." The boss of the family finds Renault Mègane's offer, an excellent shelter from flying bullets.
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