Cannes Lions

MINI COUNTRYMAN

BCUBE, Milan / MINI / 2014

MP3 Original Language
MP3 Original Language
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MP3 Original Language
MP3 Original Language
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The new brand positioning of MINI is MINI NOT NORMAL. The brief was to bring the not normal attitude on radio campaign. Underlining the not ordinary, over the context, irriverent and cheeky character of MINI.

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