Vick 360 degrees invigorates the major offline Michael Vick advertising campaign. The section delivers an exclusive and intimate behind-the-scenes look into the life and game of Vick with a sequence of six music videos/interviews, produced and edited by us.

There are no scripts or sets, just a 360 degree view of Vick's personality, on and off the field. The section provides callouts to Vick-inspired footwear and the Michael Vick Experience; an arcade-style, web-delivered 3D game where users get the chance to play as if they are Vick. Overall, the project successfully demonstrates our ability to produce vital and effective non-traditional marketing content.