The main objective is to create an innovative running experience and encourage the runners to rethink the meaning of their run. Let them tell the story behind the run. The challenges are to create a mobile installation within a small truck and it also needs to give out a smooth flow of the journey, including capturing the photos and videos for Facebook and Instagram sharing as well the final snap print-out for the gifts of the run. The whole system has to be networked together to ensure an unique brand experience.

Here are the design features:

1. Sound-synchronised LED mirror on both sides created an internal reflection which extend the depth to the infinite. The sequenced light program aims to bring out an epic introduction.

2. 3 extended projection screens connected to the hacked treadmill to create an immersive running experience.

3. The 3D gaming environments are simulating Hong Kong's famous marathon runway in futuristic abstractions.

4. The algorithm of the generative visual in the user interface design is inspired by the Nike Flyknit innovative knitting technology which feedback the branding identity.

The campaign dropped by 23 running hotspots around Hong Kong. It also appeared in the Nike's Sport Day that drew lots of celebrity, media and press to cover the work. The photos and videos of "I Run For" in the installation are widely spread through Facebook and Instagram, it allows them to share their reason for the run and keep inspiring the next.