Cannes Lions

MICOACH, DFB JERSEY 2012, F50

TBWA\BERLIN, Berlin / ADIDAS / 2012

Film
Film
Film

Overview

Entries

Credits

Overview

Execution

We created a campaign platform where each participant can collect points over the course of a 2 month period by synchronising/uploading his actual training data recorded during 10 exercises especially developed for the competition. The exercises can be repeated in order to get more points for improved results; an incentive system with special badges for outstanding training success offer additional rewards and points. The resulting ranking determines three winners at the end of the competition who are invited to the training camp of the German National Team.

Outcome

Campaign is still running

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