Cannes Lions
TBWA\BERLIN, Berlin / ADIDAS / 2012
Overview
Entries
Credits
Execution
We created a campaign platform where each participant can collect points over the course of a 2 month period by synchronising/uploading his actual training data recorded during 10 exercises especially developed for the competition. The exercises can be repeated in order to get more points for improved results; an incentive system with special badges for outstanding training success offer additional rewards and points. The resulting ranking determines three winners at the end of the competition who are invited to the training camp of the German National Team.
Outcome
Campaign is still running
Similar Campaigns
12 items