In the US there is a rapidly increasing focus among brands, marketers and advertisers on Branded Entertainment initiatives. This focus is fueled by the desire to increase consumer engagement and increase brand value and affinity. Media

platforms like YouTube, Facebook, Twitter, Instagram are eager to partner in Branded Entertainment initiatives, particularly when brands are able to bring unique ideas and executions to the table while offering exclusive access to the celebrities, athletes, teams, etc., that they have relationships with.

We created an infinite graphic space - combining 2D and 3D graphics into a seamless procession of ever expanding graphic landscapes. Photos, illustrations and 3D flythroughs of stadiums and tunnels were combined into a monochromatic world of photo textures and high-contrast grain. Our virtual camera dove through these in an animated stream of iconic football moments culled from the world cup as it unfolded. The final spot was rebuilt in the few days leading up to broadcast, incorporating up to the minute imagery of the teams that made it to the final battle.

On the day of the World Cup final, "Two Teams, One Trophy" was the single most

watched piece of Branded Content in the world with 18 million views on Youtube

alone.