With our “chase” recommendation, we worked closely with the client and the creative agency to develop the right “chaser.” The “chaser” said, “the world’s best notebooks have Intel inside.”But in order to make the “chase” effective, we worked closely with our media partners to secure space that followed the big PC brands. During the Q3 of 2008, on networks relevant to Intel, we “chased” the big PC brands to drive greater relevance for the Intel microprocessors.

During the period that we ran the Intel “chasers”:•Brand Preference: +37%•Sales of PCs with Intel: +12%•Market Share: +4%In 2009, Intel will be implementing the “chasers” across more networks. Additionally, we’re currently investigating taking the “chasers” concept and strategy across additional media, including Digital, Print and OOH.