The US is no stranger to branded entertainment. Brands are continuously trying to find interesting ways to turn product messaging into compelling narratives. The digital world gives us the freedom to rethink how those stories are structured, delivered and experienced.

Our audience was made aware of Tad’s re-emergence through digital display, classic GIF banners, video banners, page-takeovers, email blasts, a full-page ad in The Wall Street Journal, OOH, and a PR push that put Tad back on the IT professional radar.

12 days into the campaign, the Tad Talks videos have received over 1m total views. For such a niche target audience the views speak volumes for how well received the videos have become amongst IT professionals.