To promote the new Canon HV 10, the smallest HD videocamera in the world, we created a true digital brand experience.A sponsorship of Simone Moro’s (renowned extreme climber) ascent of Broad Peak and K2, during the most rigid season of the year. We created a very sophisticated videoblog platform on which, through his laptop and a simplified software, Simone could upload astounding images and videos he would take during his 2-month adventure. Through Google Earth and a satellite tracking system users could actually follow Simone day by day.An extreme test also for the Canon camera, which needed to work at temperatures above 40°C.