Cannes Lions
WUNDERMAN ZURICH, Zurich / MICROSOFT / 2006
Overview
Entries
Credits
Outcome
- All sales partners used the elements of the toolbox to communicate with the business customers of Microsoft.- 250 upgrade opportunities were generated.- 70 wins were generated.- Some sales partners ordered additional flyers.Stefan Österreicher, Product Solutions Marketing Manager Windows Server: "The 'foundation-stone' was - as basic concept idea - a new and different way of explaining our business customers the infrastructure solutions Microsoft offers in a simple and understandable manner. And we were even able to scale our marketing activities efficiently with the help of our sales partners. It was a success for us, too."
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