For a movie theatre’s owners’ audience, the Agency had to develop an informative gadget.

The aim was to introduce them to the gallery of artists portrayed in Woody Allen's ‘Midnight in Paris’ before the screening, and let them enjoy the experience at full.

It had to arouse curiosity without spoiling the plot, introducing the mood and the protagonist's reaction.

We chose to describe the artists through the protagonist's point of view, to immediately set the mood of enthusiasm, and capture the mix between reality and dream of the movie.To do that, we chose the most iconic object every artist had at that time: a Moleskine journal.On the first pages of it we scrapped portraits of every artist met by the protagonist; alongside his short, yet ecstatic description of his meeting with them, which also was a reminder of the artist's masterpiece.

The movie has been playing on 1,166 screens around Italy so far.