Cannes Lions
lg2, Quebec / QUEBEC CITY MAGIC FESTIVAL / 2016
Overview
Entries
Credits
Description
A team of 8 persons worked for 2 months to realize that project.
Make the first billboard to disappear before your eyes. Simple as that...
Execution
A steel accordion structure behind the curtain held it up, and folded upon itelf when triggered.
Outcome
Just launch in the last week of march 2016. The reaction is great around the city. All festival were sold out within 2 days !!!
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