Milk helps support healthy hair, nails, teeth and muscles. So is it any surprise that this year’s campaign stars an ultra-sexy, well-groomed rock band with dairy-inspired music? White Gold is taking the world by storm, armed with supermodel looks, skin-tight pants, and a guitar filled with milk. Rock will never be the same.

We wanted Milk - something readily available at any local grocer - to feel valuable again. One of the thoughts we had was to create a world with only one glass of milk in it. A glass protected in a refrigerated case. Guarded. Like a crown jewel. And, of course, something this precious begs for conspirators. Specifically conspirators who suffer from ailments related to their lack of Milk. Spots were created to introduce the thieves: The Adachi Family, and to direct viewers to the beautiful gettheglass.com where they could help the milk-deprived family get their hands on a glass of milk.