Vinamilk, is the largest local dairy company. Their only edge against large multinational competition, like Dutch Lady, is their local ‘cow farms’. In these cow farms, Vinamilk, takes extra efforts to keep their cows under the best conditions. This is something the brand wanted to convey to the country.We took this noble thought and turned it in to an expression that – ‘happy cows produce tasty milk’.We decided to tell this story very literally. It revolves around a boy and his friend. Just that his friend is a really happy cow that endears the Vietnamese people to look at the animal with kinder eyes.